Sony Ericsson have announced a new fashion phone, the Jalou, a compact clamshell measuring 73mm long – less, they point out, than “your favorite lipstick” – with a 3.2-megapixel camera, 3G and stereo Bluetooth support. Â The company has also partnered with Dolce & Gabbana to produce a limited-edition version of the Jalou, with exclusive bags, 24k gold highlights, D&G content and a custom headset.
Both versions have the same faceted casing, a screen which can become a compact mirror for your makeup (anybody spotting SE’s target demographic yet?) and an integrated pedometer which the company are calling Walk Mate. Â There’s also onboard Google apps, an FM radio, ActiveSync Exchange support and, in the US, A-GPS for geotagging.
The Sony Ericsson Jalou is quadband GSM and triband UMTS (900/1700/2100) and should be landing in Q4 2009, price yet to be confirmed. Â Expect a premium for the D&G edition. Â Over at GSMHelpdesk.nl they’ve already got to grips with the new Jalou, and they expect to see the phone at the end of September or beginning of October. Â They, like us, recognize a fashion-phone when they see one.
Communicate in style with Jalou, the irresistable compact fashion phone from Sony Ericsson
Share life in exquisite style with Sony Ericsson’s new fashion mobile phone, Jalou. Packed with unique features and encased in a beautiful facet-cut jewel form, it is a stylish addition to any handbag. Bao will be available in selected markets Q4 2009
London, UK â€“ August 12, 2009: Beautiful inside and out, Jalou exudes style as well as substance for the ultimate in chic communication. Sony Ericsson’s latest style statement is only 73mm long â€“ shorter than your favourite lipstick, it is easy to slip into the tiniest clutch or jacket pocket and is full of essential features. Never mind a signature necklace or oversized shades; Jalou is the perfect accessory.
Known for its expertise in design and technology, Sony Ericsson explored art, architecture and furniture trends whilst delving deep into the couture and fashion world to ensure Jalou encapsulates some of the hottest fashion trends which will emerge next year.
â€œStructured forms, intricate corners, hidden depths and jewel accents are set to be some of the hottest fashion trends in 2010. You can also expect to see deep and natural jewel colours on the runway next year. Jalou reflects these trends with its delicate facet-cut diamond shape design, clean and expressive lines and variety of different shine and matt finishes, that give depth to the handset,â€ comments Charles Hunt, Jalou head designer at Sony Ericsson. â€œThe design team wanted the handset to reflect beauty found in nature. They looked at structure, strength and form in various crystalline jewels, which resulted in the unique shape.â€
Combining beauty with cutting-edge technology, Jalouâ€™s host of features will keep you entertained and looking fabulous. The two inch screenâ€™s clever design means that at the touch of a button the screen becomes a mirror, offering a discreet way to make sure you look as good as your mobile phone. It is also the first Sony Ericsson to feature Walk Mate step counter, to help you stay in shape wherever you go. It also has an exclusive fashion interface which automatically updates with zodiac signs and special events throughout the year. Jalou will be available in a variety of gem inspired colours including: Deep Amethyst, Aquamarine Blue and Onyx Black.
â€œThe new Jalou phone is all about looking great and sharing the good life,â€ said Linda Schori, Marketing Business Manager at Sony Ericsson. â€œWe wanted to create a beautiful handset without compromising on style or content. Itâ€™s perfect for anyone who is sociable, loves fashion and wants to stay one step ahead of trends, because it has a fashion forward design you will want to show off. And, for such a compact handset, it has an immense amount of detail both inside and out.â€
Other features include the 3.2 megapixel camera, music player, video recording, 3G, Bluetoothâ„¢, built-in FM radio and Internet where you can check your email, watch YouTubeâ„¢ clips, Googleâ„¢, as well as upload your video and photos to your favourite social networking sites.
Irresistible compact fashion phone comes with the following features and lots more:
3.2 megapixel camera â€“ snap your favourite outfit and send to your friends
Video recording â€“ film and post clips online anytime
Stereo FM radio â€“ catch up on the latest songs while on the move
Music player â€“ with Bluetoothâ„¢ stereo, PlayNowâ„¢ and TrackID â„¢
Bluetoothâ„¢ 2.0 â€“ upload images and videos to your social network site
Mirror Key â€“ check your hair before a hot date
Walk Mate step counter â€“ see how far you have walked while out shopping
Internet – Googleâ„¢ search, Googleâ„¢ maps, email, instant messaging, picture messaging
Entertainment â€“ YouTubeâ„¢ application, 3D games, video viewing
Weight â€“ will not weight your handbag down, only 84 grams
Jalou supports GSM/GPRS/EDGE 850/900/1800/1900 and UTMS/HSPA 900/1700/2100. Jalou will be available in the fourth quarter 2009 in the colours Deep Amethyst, Aquamarine Blue and Onyx Black.
The Sony Ericsson Jalou phone at a glance
3.2 megapixel camera
3.2x digital zoom (up to)
Send to web
Bluetoothâ„¢ stereo (A2DP)
Music tones ((MP3/AAC)
Access NetFrontâ„¢ web browser
Googleâ„¢ search (from standby)
Video calling (main camera)
Microsoft Exchange ActiveSyncÂ®
Picture messaging (MMS)
Predictive text input
Text messaging (SMS)
FM radio with RDS
Walk Mate step counter
A-GPS (US only)
USB mass storage
Sony Ericsson Jalou
Size: 73 x 45 x 18.2 mm
Weight: 84 grams
Type: 262,144 colour TFT
Resolution: 240 x 320 pixels (QVGA)
Size: 2.0 inches
Type: Monochrome LCD
Resolution: 128 x 36 pixels
Size: 1.3 inches
Phone memory: Up to 100 MB
Memory card support: SanDisk microSDâ„¢
Talk time GSM: Up to 7 hrs
Standby time GSM: Up to 350 hrs
Talk time UMTS: Up to 4 hrs 30 min
Standby time UMTS: Up to 250 hrs
Video call time: Up to 2 hrs
GSM GPRS/EDGE 850/900/1800/1900
UMTS HSPA 900/1700/2100
On the web
Everything worth knowing about Jalou: www.sonyericsson.com/jalou
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