Green Market Research in Six Easy Steps

Guest Post: This is the second guest post by Jennifer Kaplan who teaches a market research course at Marymount University in Arlington, VA and is a partner in the marketing consultancy, Greenhance LLC. — Leah So you want to get consumers to tell you what they will buy, when they will buy and why they will buy? Market research is the way. With a little time, and little to no money, you can gather consumer information that will connect you more directly to your customers. Step 1: Sign up for a no-cost account with a company like SurveyMonkey, Zoomerang or QuestionPro that let you create free online surveys using their web servers. You can use a template (some are free, some aren’t) or you can easily create your own. If you’ve never written a survey it will pay to take a quick online tutorial. Step 2: Develop an email list. Start with the customers and contacts you already have. If your list is small, don’t worry. It may not give a complete picture of the marketpla...
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