24/7 Real Media Creates B2B Ad Net; Initial Publishers Include Nielsen, Reed Business, McGraw-Hill

WPP Group's 24/7 Real Media has formed a B2B online ad network with four media companies:  Nielsen Business Media, Reed Business, McGraw-Hill (NYSE: MHP) and Cygnus Business Media. Although focused on B2B, the BBN, as the ad net is called, is comprised of a number of titles with very different audiences, such as Construction Equipment , Adweek , Aviation Week & Defense Technology and CPA ......
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