MI6: Denuo On Leveraging Brand Power With Buick, Tiger Woods

"There's no magic formula," said Matt Story, director of Play, a division of the media and advertising at Denuo opening the session, Leveraging Brand Power, at this year's MI6 Conference. "but there are some simple principles marketers can use," he explained, to reach gamers. "With increased player spending, more mass marketers are looking at games," he said, which is "great for those in the ......
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